MENEAME. NET

The cyber market has been growing through the last decade in Spain. A good example is MENEAME.NET which is web page that was created by entrepreneurs that enjoy programming, but hesitate to create a business plan to gain profit out of there product. Therefore in this brief essay I will make certain recommendations to turn this project to be economically sounding, presuming that I’m acting as the companies Business Development Manager

In 2005 Meneame.net developed a web page that pioneered in the Spanish cyber market. The constant transit growth through the years is a demonstration of its success within a market that had not being explored by local entrepreneurs. Been the pioneers in the aforementioned market gave them a great impulse in the beginning of their project. But creating their product using an open source makes them vulnerable to competition. Barriers to enter the market are very low, and they are facing a big difference between the visitors on the web page and the visitors that return it, as it can be seen in exhibit 1. The company also has indirect competition from web pages with a similar product that are aimed for the US market and will eventually expand into international markets with a very strong brand.

For the previous reasons I would recommend Meneame.net to enlarge the amount of subscribed customers in order to create loyalty for his product and to sell space for advertisement by using Absense, which is a Google product designed to place advertisement on different pages in the web. When using Absense they can take advantage of the amount of people that visit their web page and therefore make a profit out of it. I’ll also recommend exploring ways of making the product unique, so that they can keep their pioneer status for a longer period of time. If the company agrees too take this tasks into practice they will be able to maintain a highly visited web page on the internet, and make a great profit out of it.